ChooseTheAgent.ca
Privacy Policy
We respect your privacy. This page explains what we collect, how we use it, and the choices you have when using our GTA listing-agent matching platform.
Overview
This Privacy Policy describes how ChooseTheAgent.ca (“we”, “us”) collects, uses, discloses, and safeguards personal information when you visit our website, request an agent match, or contact us. It also explains your rights and how to reach us at ken@ChooseTheAgent.ca.
Information We Collect
We collect information you provide directly, information collected automatically, and (where applicable) information from third parties to support neighbourhood-based agent matching and site security.
Information you provide
When you submit a match request or contact us, you may provide details such as your name, email, phone number, property details (e.g., neighbourhood, property type, timeline), and any notes about your goals.
Account and communications
If you communicate with us by email or form, we may keep records of those communications and any information you choose to share.
Automatically collected data
Like most websites, we may collect device and usage data such as IP address, browser type, pages viewed, approximate location, and referral URLs to help operate, secure, and improve the site.
Cookies and similar technologies
We may use cookies (and similar tools) to remember preferences, measure performance, and help prevent fraud and abuse. You can control cookies through your browser settings.
Third-party sources
If you are an agent or partner, we may receive business contact information or professional details from publicly available sources or referrals to support onboarding and quality assurance.
Sensitive information
Please do not submit sensitive personal information (e.g., government IDs, financial account numbers). If you do, you consent to our processing of that information as described here.
How we use data
How We Use Your Information
We use information to provide neighbourhood-based matching, improve transparency, and keep the platform secure.
Provide matching services
Generate a shortlist of vetted GTA listing agents based on the details you share and your neighbourhood.
Communicate with you
Respond to inquiries, send match results, and provide support related to your request.
Quality assurance
Screen agents, review feedback, and improve the relevance of recommendations and comparison insights.
Site operations & security
Detect, prevent, and investigate fraud, abuse, and security incidents; maintain logs and backups.
Analytics & improvement
Understand how the site is used so we can improve performance, usability, and content.
Legal & compliance
Meet legal obligations, enforce our terms, and protect our rights and the rights of users and partners.
Sharing & Disclosure
We may share information with (1) listing agents you choose to be matched with, (2) service providers who help us run the website (e.g., hosting, analytics, email), and (3) when required by law or to protect rights and safety. We do not sell your personal information.
Retention, Security & Your Choices
We take reasonable steps to protect information and provide choices about how it’s used.
How long do you keep my information?
We keep personal information only as long as needed for the purposes described in this policy, unless a longer retention period is required or permitted by law (for example, to resolve disputes or enforce agreements).
Where is my information stored?
Information may be stored and processed in Canada or other jurisdictions where we or our service providers operate. Those jurisdictions may have different privacy laws than your province.
Do you use cookies?
Yes. We may use essential cookies for site functionality and security, and optional cookies for analytics. You can manage cookies through your browser settings and, where available, on-site consent tools.
What are my privacy rights?
Depending on your location and applicable law, you may have rights to request access, correction, deletion, or portability of your personal information, and to withdraw consent where processing is based on consent.
How do I opt out of marketing?
If you receive promotional emails from us, you can unsubscribe using the link in the message or email us at ken@ChooseTheAgent.ca. Service-related messages may still be sent when necessary.
How do I contact you?
Email us at ken@ChooseTheAgent.ca with your request. Please include enough detail for us to verify and respond.
Ready to sell with confidence?
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